An Export API Walkthrough with Python

By: The Data Point

The Export API feature in Magento Business Intelligence is a powerful tool that allows you to extract data in your account and apply it to your specific business needs. While some documentation already exists in our Help Center, the goal …
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How to Build a High Performing Growth Team

By: CXL

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can […] The post How to Build a High Performing Growth Team appeared first on CXL.

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Is the Mobile App Industry Dead? (Not Quite!)

By: SEMrush blog

Instead of trying to create yet another blockbuster app, focus your attention on newer platforms that are going to be app-based, plus work on newer technologies.If you are clueless as to what new developer platforms and technologies could help your app industry stay afloat in future, here is a sneak peek and what‘s trending.

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7 BIGGEST marketing strategies for 2017

By: OkDork.com

I’m going to give you actual, proven strategies to market your business in 2017. No B.S. No clickbait. No tricks. I’m going to show you 7 tactics I’m actually using to grow my businesses this year — including my 8-figure business Sumo Group.

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How to Optimize User Experience & Conversion Paths in Google Analytics

By: Analytics – The Daily Egg

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your…
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Why Kisstixx Bets Their Marketing Dollars On Driving Traffic to Big Box Stores

By: Shopify Blog – Company

Big retail stores like Walmart are often viewed as cutthroat competitors for many small business owners.
But for this entrepreneur, figuring out retail distribution in both big box and boutique stores has helped sell their products like nothing else.

On today’s podcast you’ll hear from Dallas Robinson, the founder of Kisstixx, a lip locking balm that adds chemistry to every kiss.
Find out how he used online advertising to drive traffic to offline retail stores and why he chose to do it.  More

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Native Advertising vs. Content Marketing: What’s the Difference?

By: SEMrush blog

While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.

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Let’s All Just Calm Down About Duplicate Content. Here’s Why.

By: The Daily Egg

As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conversation like this: Junior SEO: “OH NO! Look!” Me: “What?” Junior SEO: “The client has DUPLICATE CONTENT in their website’s footer!” Me: “And?” Junior SEO: “THEY’RE GONNA GET PENALIZED!” Me: I’ve met my share of marketers who are more concerned about duplicate…
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You Need More Than Analytics Data to Grow Your Business – You Need Systems

By: Analytics – The Daily Egg

I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because of what you might think. They want access to data so they can improve something that matters to their business (e.g. conversion rates, user retention, revenue, etc.). They think that having data will make this easier (like their tools will magically make…
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The Crazy Egg Guide to LinkedIn Advertising

By: The Daily Egg

With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market. Whilst there are ‘organic’ methods that you can use to get in front of your ideal clients on LinkedIn, such methods often take a lot of time to implement, and their return on investment can also be hard to measure. Thankfully, LinkedIn provides a paid solution, in the form of LinkedIn Advertising. By using LinkedIn Advertising you can get in front of your ideal B2B client with pinpoint accuracy and…
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The Karate Chop Method: How To Write Email Subject Lines That Boost Open Rates

By: CopyMonk

I’m a little weird… I’m one of the few people who will voluntarily fill up their email inbox with newsletter after newsletter just so I can study them. I do it because I’m a copywriter and a full inbox just means a more valuable one since everything goes to my swipe file. However, most people […] The post The Karate Chop Method: How To Write Email Subject Lines That Boost Open Rates appeared first on CopyMonk.

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How to Create a Killer Live Video Strategy

By: The Daily Egg

Let’s face it: video marketing is getting harder. And social media platforms like Facebook are making it even more complex. From evergreen content to “disappearing” videos, there’s a lot of content out there and you need to cut through the noise. But there’s still plenty of opportunity. According to Vibhi Kant, Product Manager at Jie Xu: people spend more than 3 times watching Facebook Live video when they’re actually live. That’s a lot of attention waiting to be tapped into. Twitter first opened the doors for live video with Periscope. But according to our own stats from within the Unmetric…
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How to Use Psychology to Maximize Social Engagement

By: Quick Sprout

What if there was a magic formula for social media marketing? A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your content. Next thing you know, they follow, share, and leave comments. Well, there is (sort of). But instead of snapping your fingers, you  [click to continue…]

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6 Smart Ways to Get Quality Backlinks for SEO

By: The Daily Egg

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links. We’re now at a point where only very white hat link building…
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