In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?” That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers […] The post 7 PPC Mistakes You’re Probably Making (and How to Fix Them) appeared first on ConversionXL.