How to Run More Effective A/B Tests: An Optichat Recap

By: Optimizely Blog

Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests.
Here’s a recap of the questions, answers from Hiten and the #optichat community.

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