What Is Link Roundup Link Building: The Practical Guide

By: Single Grain

This post originally appeared on Growth Everywhere, a marketing and business growth blog. The importance of link building hasn’t diminished for the past few years. But the way of doing effective SEO has gotten harder. Getting the organic traffic and rankings you want today isn’t quite the same as the old days where you could […] The post What Is Link Roundup Link Building: The Practical Guide appeared first on Single Grain.

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6 Ways To Send Emails Your Customers Will Love

By: Unbounce

With the average professional sending and receiving 122 emails per day, it’s getting harder and harder to get heard. In order to cut through the noise, you need to send customers smarter emails, not more emails. This is why we’ve come up with six tips that will help you focus on making your customers love your emails while increasing your conversions.

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9 Ways to Repurpose Your Old Blog Content

By: Single Grain

We all know that regular blogging for your business is important (content is king, right?), but coming up with new and valuable topics to post about every day or even every week can be time-consuming and difficult. In fact, 60% of marketers say that producing engaging content is their biggest challenge in 2016. One way […] The post 9 Ways to Repurpose Your Old Blog Content appeared first on Single Grain.

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New book: Intercom on Onboarding

By: Inside Intercom

The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product…
The post New book: Intercom on Onboarding appeared first on Inside Intercom.

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3 Easy Ways to Spot Friction in your UX

By: Paul Olyslager

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

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9 Product Launch Ideas That The Pros Use

By: SEMrush blog

When it comes to product launch ideas, brands like Apple always manage to get it right. In fact, they managed to sell over 300,000 iPads on their launch date. Every business wants to make the most of their marketing investment, but not everyone is like Apple. The challenge is especially large when launching a new product. In this article, I’ll share nine superb product launch ideas you can learn from the pros. 

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How Experimentation Fuels a Winning Customer Acquisition Strategy

By: Optimizely Blog

When growing your business, you need more than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable in the long run.
But how do you find the right customer acquisition opportunities without burning through budget or over-investing in the wrong channels?

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Step by Step Guide: How to Build a High Quality Marketing Funnel

By: Single Grain

For a marketer, it can seem like there are a million different options when it comes to which marketing tactics you should be focusing on. It doesn’t help that everyone is telling you to focus on all of them. The truth is, you could be on every single social media platform, you could be spending loads […] The post Step by Step Guide: How to Build a High Quality Marketing Funnel appeared first on Single Grain.

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Here’s Why Your Content Marketing Strategy is Totally Failing

By:Content Marketing Institute

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals. Continue reading →
The post Here’s Why Your Content Marketing Strategy is Totally Failing appeared first on Content Marketing Institute.

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Design and UX Trends to Boost Conversions [INFOGRAPHIC]

By: Unbounce

Some trends are great (e.g., food trucks). Others are not (e.g., man buns). To know which trends to hang onto and which to ditch, you’re gonna need to test ‘em. This rule applies to web design and UX trends on your landing pages, too. Not sure what to test? Perfect! The folks at The Deep End Design have compiled a comprehensive infographic detailing design and UX trends shown to boost conversions — use it as a jumping off point for your own A/B tests!

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19 Kinds of Compelling Landing Page Content—and When to Use Each One

By: Leadpages Blog

Say you’ve got an offer you want to promote. You’ve got a particular audience for it in mind. And you’ve heard that a landing page is likely the best way to get that audience to take you up on that offer. There’s really just one missing piece … What exactly do you put on that […] The post 19 Kinds of Compelling Landing Page Content—and When to Use Each One appeared first on Leadpages Blog.

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11 Landing Page Optimization Case Studies to Read Now

By: Search Engine Journal

Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firingThe post 11 Landing Page Optimization Case Studies to Read Now appeared first on Search Engine Journal.

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7 Types of Emails to Send Customers to Keep Them Coming Back

By: Quick Sprout

As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great. But how much do you  [click to continue…]

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How to Learn Anything Faster

By: HubSpot Marketing Blog

How long does it take to acquire a new skill? If you’ve read Malcolm Gladwell’s best-selling book Outliers, you might have heard the number “10,000 hours" floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association, it takes 10,000 hours of deliberate practice to become an expert.

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Lead Magnets Explained: (Almost) Everything You Need to Know to Turn Strangers into Subscribers & Devoted Fans

By: Leadpages Blog

It must have been my first or second day at Leadpages. We were having a standup meeting and my colleagues kept talking about “lead magnets” and “content upgrades.” I was trying to keep up, but finally I seized a break in the conversation to ask: “Wait a minute—what exactly is a content upgrade? Is it […] The post Lead Magnets Explained: (Almost) Everything You Need to Know to Turn Strangers into Subscribers & Devoted Fans appeared first on Leadpages Blog.

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6 Unconventional Tips to Create Content Faster

By: Quick Sprout

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges: Believe me, I get it. Creating a high amount of high quality content on a regular  [click to continue…]

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Facebook Ads: 7 New Changes All Marketers Need to Know

By: Single Grain

There’s a reason why 92% of social marketers are using Facebook for advertising. Facebook Ads has consistently maintained high rankings as one of the most chosen social media marketing platforms for businesses of all sizes, and this isn’t just by chance. Though their enormous reach and the familiarity a lot of brands have with Facebook […] The post Facebook Ads: 7 New Changes All Marketers Need to Know appeared first on Single Grain.

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