Web Analytics: The Secret Ingredient in Lead Scoring

By: Analytics – The Daily Egg

Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that they’re truly qualified, you need to standardize the conditions of the hand-off. Call it automated quality assurance. A high score means prospects are very interested and intend to buy; a low score means they aren’t. Simple, right? If you’ve done any work with lead scoring, you know that isn’t true. B2B marketers constantly test and adjust their scoring criteria as they learn more about the buying process and what factors correlate with higher conversion rates….
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8 Tools That Will Help You Get Inside Your Readers’ Heads

By: Quick Sprout

Do you hate the phrase “getting inside your reader’s head?” Although you know you are supposed to be able to do it, you don’t have any specific instructions on how to do it. Of course, it’s important to understand your current readers and those you are trying to attract with your content, but that’s one of the hardest skills  [click to continue…]

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30 Great Lead Gen Landing Pages, Explained

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Pablo Picasso once said: “Good artists copy; great artists steal.” There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There’s even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for yourContinue reading article >

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Ultimate List of Essential Resources for PPC Managers

By: SEMrush Blog

Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers. Training WordStream PPC University WordStream’s PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if […] The post Ultimate List of Essential Resources for PPC Managers appeared first on SEMrush Blog.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

By: ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. You get […] The post The Intersection of SEO and CRO (and How to Maximize Long Term Growth) appeared first on ConversionXL.

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Landing Page Roundup: Our Top 10 Favorite Pages from January and February

By: LeadPages Blog | Free Landing Page Templates

I spent the past month house hunting, and somewhere around my 10th showing, I noticed an interesting psychological factor in play. The houses that impressed me most all had a certain sensibility that flowed through every room, from front porch to backyard. Everything just hung together. It didn’t really matter whether the owner had made […] The post Landing Page Roundup: Our Top 10 Favorite Pages from January and February appeared first on LeadPages Blog | Free Landing Page Templates.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

By: ConversionXL

In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?” That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers […] The post 7 PPC Mistakes You’re Probably Making (and How to Fix Them) appeared first on ConversionXL.

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16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness

By: The Daily Egg

We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling. From idea generation to creating headlines to composing, editing, rewriting, optimizing, and promoting … to all the behind-the-scenes stuff you dread most — like […] The post 16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness appeared first on The Daily Egg.

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How To Make Your Audience Fall In Love With You Through Email Marketing

By: The Daily Egg

Email marketing is raw power. It has a higher ROI than any other digital channel, and its power is only increasing as mobile users rely on their mobile devices to access their email. Whatever you do as a marketer, do email. Email marketing can be challenging, however. Sometimes, email marketers think that it’s enough just […] The post How To Make Your Audience Fall In Love With You Through Email Marketing appeared first on The Daily Egg.

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A Recipe for Failure: 6 Mistakes Marketers Make When They Copy Tactics

By: Quick Sprout

You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively. So, why isn’t it working? Sure, you might be getting some traffic, maybe even a few sales, but are you getting a stream of both that’s growing steadily? If you’re like 95% of business owners  [click to continue…]

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Any Research is Better Than No Research

By: Inside Intercom

When thinking about product research, you shouldn’t be asking yourself, “Can we afford this?” It should be, “Can we afford not to do this?” All product companies, particularly startups, feel the twin squeeze of time and costs. But neither variable carries the same risk as… Read more
The post Any Research is Better Than No Research appeared first on Inside Intercom.

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15 Human Psychology Hacks to Boost Landing Page Conversions

By: The Daily Egg

We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth. The human mind is a wonderful, complex, and fascinating thing, but logical it is not. As it turns out, we’re all subject to internal […] The post 15 Human Psychology Hacks to Boost Landing Page Conversions appeared first on The Daily Egg.

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Research at Intercom: Thinking Beyond Product

By: Inside Intercom

User research at a tech company typically lives within the product team. Researchers work with product managers and designers to evaluate future product concepts with users, test pre-launch prototypes, and gather user feedback after launch to improve the product. It’s a discipline that’s exploded in… Read more
The post Research at Intercom: Thinking Beyond Product appeared first on Inside Intercom.

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7 SEO Trends That May Dominate the Web in 2016

By: SEMrush Blog

While businesses continue to make huge investments in digital marketing and create diverse digital content, search engines are shifting their focus away from content and concentrating more on usability across devices. It is no longer enough for an organization to simply rely on its web presence to offer deals and promote sales. Web activities and […] The post 7 SEO Trends That May Dominate the Web in 2016 appeared first on SEMrush Blog.

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Facebook Ads: 7 New Changes All Marketers Need to Know

By: Single Grain

There’s a reason why 92% of social marketers are using Facebook for advertising. Facebook Ads has consistently maintained high rankings as one of the most chosen social media marketing platforms for businesses of all sizes, and this isn’t just by chance. Though their enormous reach and the familiarity a lot of brands have with Facebook […] The post Facebook Ads: 7 New Changes All Marketers Need to Know appeared first on Single Grain.

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