Web Analytics: The Secret Ingredient in Lead Scoring

By: The Daily Egg » Analytics

Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that they’re truly qualified, you need to standardize the conditions of the hand-off. Call it automated quality assurance. A high score means prospects are very interested and intend to buy; a […] The post Web Analytics: The Secret Ingredient in Lead Scoring appeared first on The Daily Egg.

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