By: HubSpot Marketing Blog
Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg? Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? While both are important, the question is should you focus on one before the other?